Although home staging is much more common on the mainland, a lot of people in St. John’s and the surrounding area ask me, “what is home staging?”
Home staging aims to raise the appeal of a property in order to increase the sale price while decreasing the time the home stays on the market.
Home staging accomplishes this goal through techniques such as decluttering, depersonalization, and creating an appealing ambiance.
Of course, stated so precisely, these techniques seem to be simple and presumably anybody could do them. This can be deceiving.
So, what is home staging?
Home staging is a science.
Good home staging requires a careful implementation of psychology.
To begin with, staging has a clear connection to the number of viewings a house receives. That’s because empty houses and un-staged houses just do not look appealing in photos.
According to the National Association of Realtors (NAR), over 90% of prospective home buyers begin their search online.
For a buyer, before contacting a Realtor, before calling any homeowners, the first step is almost always looking online.
People will decide to view your home based on how the pictures look online. A vacant home often doesn’t look appealing in photos, but with staging, people get a more realistic idea of what your home has to offer, as was the case for this home that was suffering from the “empty box effect”.
Pictures of an un-staged, occupied home usually look too personalized, too cluttered and too taste-specific for buyers to get a clear picture of how they could live in your home.
MLS photos represent your home online so it’s important that they represent the best of your home- both inside and out! Staging is the best way to accomplish this.
Wouldn’t you agree?
Once somebody comes to visit your home, you only get 90 seconds to make a great first impression!
Often, the first impression they get in those 90 seconds will decide whether or not to purchase the home. Kind of crazy, right?
This should highlight the need for a great first impression.
That 90 seconds is important for establishing whether the prospective buyer will purchase the house or if you’re stuck with a mortgage for however long it takes for you to actually sell the place.
Not only that, but a professional stager will emphasize the character of the room, so that the very best the home has to offer is put on display.
Home staging is an art.
Home staging is a creation with boldness, and precision.
In order to decorate according to staging standards, there is training in how to choose the right elements to decorate a room.
It’s important that the style of decorating not be noticeably linked to any one person’s taste. There are standards for decorating with the goal of appealing to the highest number of people in the target market. This can make a home more desirable.
Kind of like how certain standards are assumed for interior decorating in a hotel.
Rather than seeming bland or too generic, it communicates professionalism and a presentation that is well thought out. It comes to be expected.
And, often, it’s not even noticed.
But that’s the point.
What happens when this style of staging is put into your home is nothing short of a transformation. While complementing a room, staging can bring out the best of each space.
A good home stager must accomplish a lot with a little and often the smallest and most unique elements add much more to the room than you may think.
Here’s why you should care.
Time and time again, studies demonstrate that a property which is properly staged fetches the best price on the market, and in some cases these homes actually end up going for higher than asking price!
This is because of the design of the home stager. Properly staged homes will bring out the best aspects of the property, highlighting the desirable features and using the buyer’s psychology to view themselves in the home with a comfortable lifestyle.
Prospective buyers lack imagination. Not because they’re necessarily unimaginative, but because when making a purchase decision, often people look for reasons not to buy.
It’s a way of protecting ourselves from a bad deal.
The problem is, with a purchase as big as a home, buyers in the real estate market are very careful, and they look with a critical eye on every little detail of the home.
This ends up working to their disadvantage sometimes, because it can cause them to disqualify homes that perfectly suit their purposes and are within their budget.
Staging encourages home buyers to see the character of the home, as brought out by the home stager.
Depersonalizing the home will allow the prospective buyer to see themselves in the home more easily, living the lifestyle they want, whether that be entertaining guests, curling up near a fireplace to read a book or sharing movie night with the kids.
Home stagers can use creativity and their tools of the trade to make your home inviting to prospective buyers so that your biggest investment (your home) ends up bringing you a maximum return.
Home staging is not simply decorating your house.
The job of a home stager involves a fusion of science and art, psychology and creativity, to achieve the desired results. It considers how to make a home look great. It properly displays the potential of a space. Home staging draws attention towards what it would feel like to own such a beautiful home.
The result is a faster sale at a higher price. Plain and simple.
That’s why we’re so confident about our motto:
Stage it, list it, SOLD!