Realtors, we all know a clean and well-maintained home communicates higher value and can command a higher price. What if a client’s home isn’t up to par? Can you tell them the truth?
Sometimes a client will expect a price that seems beyond what the current state of their house is.
In these cases, you’ll need to encourage them to make some changes so it will fetch the higher price.
But how do you effectively communicate that without offending them?
What to do?
I can save you the stress of having to criticize your clients’ homes and also free up your time for you to pursue other aspects of your business.
Realtors, if you have difficulty getting the following points across to your sellers, I can help you! Canadian Certified Staging Professionals (CCSP) are trained to handle these issues. And I have had lots of experience dealing with those difficult situations.
Let me do the ‘dirty work’! I will tell the truth, very tactfully of course:
1. Most buyers will likely NOT fall in love with your decor. For every one that loves that red living room, there will be 9 that won’t. Your paint should be neutral. Lots of color can be incorporated into the room with cushions, artwork, a rug, window treatments and lots of other accessories.
2. Most buyers CANNOT see beyond all your ‘stuff’. Less is more in this case. De-clutter and remove any excess furniture. Make sure the traffic flow is not impeded in any way.
3. Most buyers will be distracted by any personal photos, collections, etc. These things make it too personal and the potential buyer will have difficulty visualizing themselves living in your home. So pack it all up and get a head start for when your house does sell.
4. ALL buyers are turned off by unpleasant odors, especially pet and cigarette smells. Don’t mask with room fresheners, get rid of the odors. This may mean steam cleaning carpets, upholstery and draperies.
5. Most buyers will notice how clean (or not) the house is. Scrub, scrub, scrub! If you don’t have the time to clean, consider hiring a cleaning service or ask around to see if anybody can recommend somebody who does cleaning. The energy or money you spend on cleaning the place will be well worth the investment, because it can increase the price somebody is willing to pay by a fair amount.
6. Most buyers will do a drive-by before deciding whether to look inside the house. Curb appeal is huge. Buyers will be drawn to look inside the home when they get the WOW factor from the outside.
7. Most buyers today want, and are willing to pay more for a move-in ready home. Fix that leaky faucet, squeaky door, sagging porch step, or broken window pane.
8. Most buyers are looking for updated decor. New light fixtures, kitchen/bathroom faucets & hardware, new countertops, and updated flooring are all cost effective. The money you invest in updating your home will help you fetch a higher price when it comes time to sell.
9. Most buyers (over 90%) start their search for a home on the internet. This is why it is important to have your home staged BEFORE the photos are taken for the MLS or private listing. Those photos are the all important ‘first impression’ buyers will get of your home.
10. Most buyers are looking for lots of organized storage. Clean out those closets, shelves, etc. If these are overflowing, it will give the impression that there is not enough storage in this house.
And that’s the truth!
Call or email us. Let’s discuss how I can help!
You can also reach Homestyling by Cathy via the contact us page. We are here to help you help your clients.