Frequently Asked Questions mm900282747

What is home staging?

Home staging is the process of preparing your home for the market so that it appeals to as many buyers in the target market as possible ensuring a quick sale for top dollar.

Why should I stage my home before selling it?

According to the latest statistics by RESA, staged homes sell in half the time needed to sell comparable un-staged homes. They also sell for 6-17% more money.

My home is nicely decorated so why do I need to stage it?

Decorating is actually the opposite of staging. Decorating is very taste specific…you decorate in the style that YOU like, and that is the way it should be. But when you are selling, you have to appeal to as many people as possible. Staging is actually a marketing tool.

How much does staging cost?

The cost of staging is variable. It depends on the condition of the house, the size of the house, the amount of existing furniture and accessories that are suitable, the time needed to stage it, if it is vacant or occupied, etc.  Please call for a quote.

Why should I stage my house before listing it?

A few reasons actually. If you stage it before listing it, a) your house may be appraised higher and the asking (and selling) price will be higher, b) it is wise to take advantage of the momentum that is created when a house first hits the market c) the first impression is a lasting impression…whether it is good or bad! d) you will have good photos for the MLS and because over 90% of people start their search on the internet, this is one of the most important reasons to stage your home before listing it.

My house has been staged… why is it not selling?

Staging is just one tool to help get your home sold. If it is not marketed effectively or if the asking price is way too high, no amount of staging will sell your home. Pricing, staging and marketing are the three pillars of effective Realtors. When all three are implemented correctly, you will have that winning combination to get your house sold.

Why can’t I stage my home myself?

The truth is that some people CAN stage their own homes. But the vast majority of people have an emotional attachment to their home and find it very difficult to see the home as potential buyer would….a commodity, just another home competing with other homes on the market. Also, as mentioned above, staging is just the opposite of decorating. You are preparing your home to sell not to live. Stagers know what the demographic is looking for and will prepare your home accordingly for the best results.

What can I do if I can’t afford to stage my (occupied) home?

If you knew that you would get 500% return on your investment, would you find the money to stage your home? Because that is what the latest statistics show the ROI to be when sellers have their homes professionally staged. Another option is to pay just $200 for a verbal consultation. Some home owners only need to know where to start and what the priorities should be to get them on the right track to complete much of the work themselves.

Do you need a deposit and/or a contract?

Yes, for vacant stagings, before we begin any work, a 50% deposit of the estimate is required with the remaining 50% due on the day of completion AND for both of our benefits, I also require a signed contract outlining the terms and conditions.

What form of payment do you accept?

We accept cheque, e-transfer, Visa, Mastercard & American Express.

“A big shout out to Homestyling by Cathy, for the fantastic staging…

What a difference!! If you are looking at staging a vacant home, give Cathy a call!”

Chris Stoodley, Keller Williams Realty