Home Staging: What is it and Why Do it?

First of all, we need a definition of Home Staging, also known as Real Estate Staging.

Staging is the process of preparing a house to sell so that it appeals to a broad range of the target market thus bringing in more potential buyers, receiving more offers and selling faster.

Staging cuts the time for a home on the market by more than 50% (RESA 2013) and also brings in 10%-17% more money than comparable un-staged houses (NAR).

An average staging investment of 1%-3% of listing price generates a return on investment of 8-10% (NAR).
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Cathy Tarrant | December 15, 2016

It’s Not About You – It’s About the Buyers Now!

As a professional home stager, education is a part of my job description.

 I explain to sellers what they need to do (or not do) to sell their house quickly for top dollar.  And as with every learning experience, there are fast learners, slow learners and some who (choose) not to learn at all. 

This post addresses some of the issues that sellers have to understand when selling their home.

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Cathy Tarrant | December 13, 2016

Proof in the Pudding – Stage it, list it, SOLD!

There has always been controversy about whether staging a house for the market is really necessary.

Do staged houses really sell faster than unstaged or vacant houses?  Do they sell for more money than unstaged houses?  

Do you want some proof?  

Check out the results of a few of my before and after photos and let me know what you think.

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Cathy Tarrant | December 13, 2016

Home staging: Putting lipstick on a pig?

Have you ever heard that home staging is like putting lipstick on a pig? 

The thought behind this statement is that you can make a house as pretty as you like, but really it is just the same house with the same problems, just as putting lipstick on a pig doesn’t change the fact that it is and always will be a pig. Read More

Cathy Tarrant | December 13, 2016

The ABCs of home staging – it’s simple!

When it comes to preparing your home to sell quickly, a basic understanding of home staging can go a long way. Some small but important changes to your home can make a huge difference!

We like to help our clients understand why home staging is going to transform their home. The goal is always to communicate the value of a home based on its potential to suit the lifestyle of a prospective buyer.

If you want to know a little bit about what we do, here is some very basic advice.

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Cathy Tarrant | December 13, 2016