Is home staging worth the cost?

Often sellers are not sure if home staging worth the cost.

For people who don’t understand what home staging is, it may seem like it’s essentially just arranging furniture and accent pieces in a house so that it looks nice.

Wait, isn’t that decorating? Doesn’t every homeowner go through that exact process when they move into a place?

Kind of. It’s not really that simple.

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What is home staging and why should you care?

Although home staging is much more common in larger cities, a lot of people in St. John’s and the surrounding area still ask me, “What is home staging?”

Home staging aims to raise the appeal of a property in order to increase the sale price while decreasing the time the home stays on the market.

Home staging accomplishes this goal through techniques such as decluttering, depersonalization, and creating an appealing ambiance.

Of course, stated so precisely, these techniques seem to be simple and presumably anybody could do them. This can be deceiving.
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Home Stagers – What Do They REALLY do?

What do home stagers really do?  I’ve decided to answer this question that a lot of people are asking by giving a play by play of a typical staging of a house for the market.

The Call

It all starts with a phone call, text or email. I’m often contacted by many different types of people. Sometimes it’s from a Realtor: ‘Can you help me? I have a listing that needs help.’

Sometimes I’m contacted by a homeowner: ‘Can you help me? I’m selling and don’t know where to start.’

Home builders or property investors contact me sometimes to ask whether I can help them get their properties sold.

At times, the caller has already had their home on the market for a long time. In order to try to get the home to sell, they decide to stage it.

Other times people have done research ahead of time and they know that a staged home will have better photos for the online listing. They decide to stage before putting the house up for sale.

The best scenario is where the client is looking to stage before selling. This has vastly better results for selling your home.

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Lighting Tips for the Everyday Homeowner

Lighting is a vast topic!  In this article, I have tried to focus on some practical points for the everyday home owner with tips and suggestions for making lighting work in your home to its full potential. Read More

Do you REALLY want to know why your house is not selling?

Why isn’t your house selling?

In any market conditions, it’s frustrating when your house doesn’t sell.

The decision to sell your home is a big one, so I would bet that you’ve already made a plan to relocate, move to a new city, or pursue work or study opportunities elsewhere. Maybe you’ve even made steps to get your plan started.

But why isn’t your house selling?

There are several possible reasons. Perhaps you’ve already thought of a few yourself. When faced with selling your home, sometimes it’s difficult to be honest with yourself. For that reason, I need to ask you:

Do you really want to know why you have no offers on your house yet?

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Hanging Art-Do You Know How?

When I refer to ‘art’ I mean anything that hangs on the wall for display.  It may be paintings, portraits, photos, metallic art, collections (plates for example).


We often hear we should hang our art at ‘eye level’.  But whose eye level? Eye level when sitting or eye level when standing? Here are a few pointers I have gathered together to help take the confusion out of it.  Read More

The Ups and Downs of 2016

As 2016 comes to an end, I am reflecting on what worked with my business this year and what didn’t.  What can I do to improve my business and its outcomes in 2017?  How can I become more profitable? Read More

Truth be told! Realtors: Is it difficult to tell your clients the truth?

Realtors, we all know a clean and well-maintained home communicates higher value and can command a higher price. What if a client’s home isn’t up to par?  Can you tell them the truth?

Sometimes a client will expect a price that seems beyond what the current state of their house is.

In these cases, you’ll need to encourage them to make some changes so it will fetch the higher price.

But how do you effectively communicate that without offending them?

What to do?

I can save you the stress of having to criticize your clients’ homes and also free up your time for you to pursue other aspects of your business.
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Stage my Home to Sell??!!

If you are selling, you are not alone if you hesitate to stage your home for the market. As a professional real estate stager, I hear many objections. These are the most common.

I can’t afford home staging!

Recent statistics from HomeGain show that you would get at least a 300% return on your investment. Can you afford NOT to stage?

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Home Staging: What is it and Why Do it?

First of all, we need a definition of Home Staging, also known as Real Estate Staging. Staging is the process of preparing a house to sell so that it appeals to a broad range of the target market thus bringing in more potential buyers, receiving more offers and selling faster. Staging cuts the time for a home on the market by more than 50% (RESA 2013) and also brings in 10%-17% more money than comparable un-staged houses (NAR). An average staging investment of 1%-3% of listing price generates a return on investment of 8-10% (NAR). Read More

It’s Not About You – It’s About the Buyers Now!

As a professional home stager, education is a part of my job description.  I explain to sellers what they need to do (or not do) to sell their house quickly for top dollar.  And as with every learning experience, there are fast learners, slow learners and some who (choose) not to learn at all.  This post addresses some of the issues that sellers have to understand when selling their home.

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