Buyers Don’t Care!

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Ten reasons to stage your home before listing.

Here are just a few reasons why you should stage your home before you put it on the market.


1.  Buyers are looking for that emotional connection.  If your house evokes pleasant emotions, you are much more likely to sell your house.  Stagers know how to make a home appeal the emotions of the potential buyers.

Hire a Professional Photographer if possible – If not, read this!

I am NOT a photographer but here are some things I have learned in my own business as a home stager and from my own experience as a potential home buyer.   This is for home owners, real estate agents, home stagers and anyone else who takes photos of houses for advertising purposes.  First of all, I highly recommend you hire a professional photographer.  You can always tell which houses are professionally photographed and these houses will usually get the most hits.  If you choose to do your own photos because of financial or other reasons, here are a few tips to help you get it right. Read More

Advantages of working with Homestyling by Cathy

What are the advantages of hiring Homestyling by Cathy to prepare your vacant home for the market? 

  • As professionals, as you can see in this post, we do not skimp on time.  Every house is unique and we take the time to analyze each one.

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Home staging: Myths vs Facts

Home staging:  Myths vs Facts 

Misconceptions abound among home sellers and real estate professionals about the value, cost and importance of staging homes to sell. Do you know which are myths and which are the FACTS?
MYTH #1 
I have beautifully decorated my home so it will sell quickly and for top dollar.


It may be decorated very nicely… but in YOUR taste and style. It is quite likely your style/decor will not appeal to the broadest range of potential buyers. Buyers’ tastes are so varied it is better to start with a neutral palette and work from there. Read More

Vacant Staging-Quick and Easy? Not!

I get lots of inquiries about staging a vacant house.  I’ve had these inquiries from Realtors, builders/developers, flippers and home owners.  I often give a ballpark estimate over the phone and in some cases the estimate is more than what they thought it would be.  I would like to break down the process for you in time segments so that you will better understand WHY the quote is what it is. Read More

How much does home staging cost?

One of the most common questions home stagers hear is: “How much does home staging cost?”

It’s fair to ask, and I understand where people are coming from when they ask this question.

Obviously, the up-front cost to have a stager render services varies on what will be required. Each situation is unique.

This article will explain some of the factors that will affect the cost of the services and what you can expect.

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Is home staging worth the cost?

Often sellers are not sure if home staging worth the cost.

For people who don’t understand what home staging is, it may seem like it’s essentially just arranging furniture and accent pieces in a house so that it looks nice.

Wait, isn’t that decorating? Doesn’t every homeowner go through that exact process when they move into a place?

Kind of. It’s not really that simple.

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What is home staging and why should you care?

Although home staging is much more common in larger cities, a lot of people in St. John’s and the surrounding area still ask me, “What is home staging?”

Home staging aims to raise the appeal of a property in order to increase the sale price while decreasing the time the home stays on the market.

Home staging accomplishes this goal through techniques such as decluttering, depersonalization, and creating an appealing ambiance.

Of course, stated so precisely, these techniques seem to be simple and presumably anybody could do them. This can be deceiving.
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Home Stagers – What Do They REALLY do?

What do home stagers really do?  I’ve decided to answer this question that a lot of people are asking by giving a play by play of a typical staging of a house for the market.

The Call

It all starts with a phone call, text or email. I’m often contacted by many different types of people. Sometimes it’s from a Realtor: ‘Can you help me? I have a listing that needs help.’

Sometimes I’m contacted by a homeowner: ‘Can you help me? I’m selling and don’t know where to start.’

Home builders or property investors contact me sometimes to ask whether I can help them get their properties sold.

At times, the caller has already had their home on the market for a long time. In order to try to get the home to sell, they decide to stage it.

Other times people have done research ahead of time and they know that a staged home will have better photos for the online listing. They decide to stage before putting the house up for sale.

The best scenario is where the client is looking to stage before selling. This has vastly better results for selling your home.

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Lighting Tips for the Everyday Homeowner

Lighting is a vast topic!  In this article, I have tried to focus on some practical points for the everyday home owner with tips and suggestions for making lighting work in your home to its full potential. Read More