E-decorating-The New and Cheaper Option

Happy New Year to all of you reading this post! We can’t know exactly what 2019 holds, but we can definitely have goals for the New Year.

Goal for 2018

As a small business owner, one of the main goals for me in 2018 was to introduce virtual staging to my clients. And I did that. If you don’t know much about virtual staging, just have a look at this post. It’s amazing what technology can do!

Goal for 2019

My goal for 2019 is to introduce e-decorating to my clients and I’m REALLY excited about this one! Read more….

How many of you would love to re-decorate a room in your home, but you don’t know where to start? Of course you can hire a professional decorator/designer, but how would you like to decorate your room yourself, with help from a virtual professional decorator? Well, the decorator is not exactly virtual (me!), but the process is virtual/digital.

Advantages for e-decorating

  • The fees to the decorator will cost much less than an on-site decorator.
  • E-decorating is accessible no matter where you live in the world!
  • You can ‘see’ the finished room through a 3D image.
  • You can try different furniture lay-outs and different paint colors before you make any final decisions.


I use a special software for this and it is very user friendly. I can walk you through it step by step. Basically, you will have to click on a link on my website, or on my Facebook/Twitter/Linkedin Ads which will bring you to a questionaire for you to complete. Don’t get too hung up on this, especially if you can’t answer a question. We will have lots of time to discuss it. Here is an example of the questionaire:


After you email the questionaire back to me you have to choose a package. I have 3 packages for 3 levels of service. https://designfiles.co/design-packages/homestyling-by-cathy.

Lots of help for you!

You will have direct messaging with me to help you through any hurdles. I will do up two ‘concept boards’ for each room, based on your questionaire and any conversations/messaging we may have had. The good thing about this software is that you can choose actual furniture that you can buy online at Wayfair. More vendors will be added soon.

If you can send me a good quality photo of your room vacant, I can do a 3D design of the chosen room so that you can see how it will actually look when it is all put together. If you cannot provide a photo, I can do a pretty close 3D design if you can give me a floor plan or just the room measurements.

Of course you are not obligated to buy the furniture we choose, but the software also tells you exactly how much it will cost if you decide to go that route.

Here is an example of a 2D concept board I designed:

Concept board for e-decorating

Here is the same room in 3D:

e-decorating in 3D

The inventory list with the prices and the total cost is also included.

Notice that I can also pick the paint colors for you -depending what your color preferences are as you have listed on the questionaire.

So, give us a call if you would like to try this new service. I can’t wait to get started!

Virtual Staging vs Traditional Staging

To people who are not familiar with those terms, here is a simple explanation.   To stage a house simply means to prepare a house for the market so that it sells faster and for more money than a comparable home that is not staged. Read More

Sellers: Don’t Put the Cart Before the Horse!

Sellers!  Don’t put the cart before the horse! 

If you know the meaning of this saying, you’ll know where I’m going with this when it comes to preparing both vacant & occupied houses going on the market.  Sellers, don’t list your house until it has been properly prepared.  Don’t be so anxious to sell that you do things backwards! Read More

Which Room is the Greatest Turn-off for Buyers?

Trying to sell your home?  Is there one room or area that is turning off the buyers?  Is there something you can do to eliminate that problem?  In reality, there are lots of rooms or spaces that can turn off buyers.  As the homeowner, you may not be aware of it.  Here are some of the rooms that can be a huge turn-off  for buyers.

 The empty room

You can imagine how this room can be set up, but many people can’t.  Most people are confused by empty rooms.  What is this room?  How could I use this room?  Will my furniture fit in this room?  An empty room will also emphasize any shortcomings in the room.  So, SHOW your buyers what this room could be used for.  Set it up as a cosy den, an office or a spare bedroom, whichever makes more sense in your demographic.

Read More

The 4 Most Common Decorating Mistakes


The problem with art is twofold. 

1.  Hanging your art too high.  This is a common error.  The problem with hanging your art too high is that it creates a disconnect between the furniture & furnishings.  Your room should read as a coherent pleasing space and hanging the art too high defeats this purpose.  Hang your art so that the center of the piece is 60-63 in. from the floor. Read More

Buyers Don’t Care!

Read More

Ten reasons to stage your home before listing.

Here are just a few reasons why you should stage your home before you put it on the market.


1.  Buyers are looking for that emotional connection.  If your house evokes pleasant emotions, you are much more likely to sell your house.  Stagers know how to make a home appeal the emotions of the potential buyers.

Hire a Professional Photographer if possible – If not, read this!

I am NOT a photographer but here are some things I have learned in my own business as a home stager and from my own experience as a potential home buyer.   This is for home owners, real estate agents, home stagers and anyone else who takes photos of houses for advertising purposes.  First of all, I highly recommend you hire a professional photographer.  You can always tell which houses are professionally photographed and these houses will usually get the most hits.  If you choose to do your own photos because of financial or other reasons, here are a few tips to help you get it right. Read More

Advantages of working with Homestyling by Cathy

What are the advantages of hiring Homestyling by Cathy to prepare your vacant home for the market? 

  • As professionals, as you can see in this post, we do not skimp on time.  Every house is unique and we take the time to analyze each one.

Read More

Home staging: Myths vs Facts

Home staging:  Myths vs Facts 

Misconceptions abound among home sellers and real estate professionals about the value, cost and importance of staging homes to sell. Do you know which are myths and which are the FACTS?
MYTH #1 
I have beautifully decorated my home so it will sell quickly and for top dollar.


It may be decorated very nicely… but in YOUR taste and style. It is quite likely your style/decor will not appeal to the broadest range of potential buyers. Buyers’ tastes are so varied it is better to start with a neutral palette and work from there. Read More

Vacant Staging-Quick and Easy? Not!

I get lots of inquiries about staging a vacant house.  I’ve had these inquiries from Realtors, builders/developers, flippers and home owners.  I often give a ballpark estimate over the phone and in some cases the estimate is more than what they thought it would be.  I would like to break down the process for you in time segments so that you will better understand WHY the quote is what it is. Read More

How much does home staging cost?

One of the most common questions home stagers hear is: “How much does home staging cost?”

It’s fair to ask, and I understand where people are coming from when they ask this question.

Obviously, the up-front cost to have a stager render services varies on what will be required. Each situation is unique.

This article will explain some of the factors that will affect the cost of the services and what you can expect.

Read More