How much does home staging cost?

One of the most common questions home stagers hear is: “How much does home staging cost?”

It’s fair to ask, and I understand where people are coming from when they ask this question.

Obviously, the up-front cost to have a stager render services varies on what will be required. Each situation is unique.

This article will explain some of the factors that will affect the cost of the services and what you can expect.

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Is home staging worth the cost?

Sometimes people are wondering: Is home staging worth the cost?

For people who don’t understand what home staging is, it seems like it’s essentially just arranging furniture and accent pieces in a house so that it looks nice.

Wait, isn’t that decorating? Doesn’t every homeowner go through that exact process when they move into a place?

Kind of. It’s not really that simple.

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What is home staging and why should you care?

Although home staging is much more common on the mainland, a lot of people in St. John’s and the surrounding area ask me, “what is home staging?”

Home staging aims to raise the appeal of a property in order to increase the sale price while decreasing the time the home stays on the market.

Home staging accomplishes this goal through techniques such as decluttering, depersonalization, and creating an appealing ambiance.

Of course, stated so precisely, these techniques seem to be simple and presumably anybody could do them. This can be deceiving.
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What Does a Home Stager REALLY Do?

I’ve decided to answer this question that a lot of people are asking by giving a play by play of a typical staging of a house for the market.

The Call

It all starts with a phone call, text or email. I’m often contacted by many different types of people. Sometimes it’s from a Realtor: ‘Can you help me? I have a listing that needs help.’

Sometimes I’m contacted by a homeowner: ‘Can you help me? I’m selling and don’t know where to start.’

Even home builders or property investors contact me sometimes to ask whether I can help them show a property using staging.

At times, the caller has already had a home for sale and it’s been on the market for a long time. In order to try to get the home to sell, they decide to stage it.

Other times people have done research ahead of time and they know that a staged home will have better photos for the online listing. They decide to stage before putting the house up for sale.

The best scenario is where the client is looking to stage before selling. This has vastly better results for selling your home.

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Lighting Tips for the Everyday Homeowner


In this article, I have tried to focus on some practical points for the everyday home owner with tips and suggestions for making lighting work in your home to its full potential. Read More

Do you REALLY want to know?

Why isn’t your house selling?

In any market conditions, it’s frustrating when your house doesn’t sell.

The decision to sell your home is a big one, so I would bet that you’ve already made a plan to relocate, move to a new city, or pursue work or study opportunities elsewhere. Maybe you’ve even made steps to get your plan started.

But why isn’t your house selling?

There are several possible reasons. Perhaps you’ve already thought of a few yourself. When faced with selling your home, sometimes it’s difficult to be honest with yourself. For that reason, I need to ask you:

Do you really want to know why you have no offers on your house yet?

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The ‘Art’ of Hanging Art

When I refer to ‘art’ I mean anything that hangs on the wall for display.  It may be paintings, portraits, photos, metallic art, collections (plates for example).


We often hear we should hang our art at ‘eye level’.  But whose eye level? Eye level when sitting or eye level when standing? Here are a few pointers I have gathered together to help take the confusion out of it.  Read More

The Ups and Downs of 2016

As 2016 comes to an end, I am reflecting on what worked with my business this year and what didn’t.  What I can do to improve my business and its outcomes in 2017? Read More

Realtors: Is it Difficult to Tell Your Clients the Truth About Their Homes?

Realtors, we all know a clean and well-maintained home communicates higher value and can command a higher price. What if a client’s home isn’t up to par?

Sometimes a client will expect a price that seems beyond what the current state of their house is.

I can save you the stress of having to criticize your clients’ homes and also free up your time for you to pursue other aspects of your business.

In these cases, you’ll need to encourage them to freshen up the place so it will fetch the higher price.

But how do you effectively communicate that?
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